Artist: Frank Horvat Title: For Jasmin Year: 1973 Edition: 30 Medium: Archival pigment print, printed later Size: 50 x 33 cm Misc: Signed and numbered in black marker below image on recto. Titled, dated and signed in pencil on verso.
Frank Horvat was born in 1928 in what was then Italy and is now Croatia. He initially studied art history in Milan. A meeting in 1951 with Henri Cartier-Bresson at MAGNUM, decided his fate as a photojournalist. In the early 1950’s he travelled all over the world and sent his images to magazines like Paris Match, Harper’s Bazaar, Vogue and Elle in Paris. In 1956 he settled in Paris and began to photograph fashion with a reportage style: real life situations, ambient lighting and 35 mm cameras.
Frank Horvat excels in reportage, fashion and nature photography. In his fashion photographs he already was a trendsetter for fashionshoots on location, as we know them today. He created fashion images in a journalistic way and journalistic series that resemble fashion shoots.